Because every product in the world seems to think they need an area of their website called My_______, Wexley School for Girls has decided to be become a real company like them. "We think MyWexley can boost sales 7,000,000%," says Cal McAllister, co-owner of Wexley . Since Wexley coined the first "My something" 13 years ago, all companies have either started a My_____ or have gone out of business. Scientific studies show this happens within 30 days. "Since we are so much a part of people's lives, we wanted to get even more personal. MyWexley allows us to get personal with our clients and really let them decide what Wexley means to them. It puts them in the driver's seat," added co-owner Ian Cohen. He also briefly stated "We struggled with it early. It was like, MyWexley? If it is their Wexley , then it's just like giving Wexley away? Then would we have to do a OurWexley.com to get it back? It was tough. Also, since there is a MyCoke , MyMSN , MyWalmart , MyNBA , MyNFL , MyMLB , MyBartellDrugs , MySizzler , MyAddidas (which is original since RUN DMC actually sang about it) MyMcDonalds , MyOliveGarden , MySafeway , MyRedCross , , MyPizzaHut , MyKodak , MyGatewayComputer , MyCrest , MyMidgetWrestlingTour2007 , MyDoritos , MyFritos , MyATT , MyCharmin , MyHomeDepot , MyStaples , MyOfficeMax , MyHonda and the all encompassing MySpace , it was imperative we do it too. So we did and now you will get a piece of us. We did play with: Got'sToHaveWexley.com too and maybe that is next, but we are trying to just get up to speed and make sure we don't go out of business." Wexley School for Girls plans to launch MyWexley.com on July 4th, as a tribute to America.