Wednesday, April 11, 2007

You asked. Here it is.

Wow, so this blog thing works. We didn’t even know if the internet was going to stick around. Perhaps it will, now that we’re on it. But since you asked, here’s what we are. Wexley School for Girls is named as such because we don’t want you to think we’re a traditional ad agency. We’re not. We ask our clients to do non-traditional things, so we walk in the door with a non-traditional presence. Thus, our name.

One reason we started this place in 2003— during our past agency lives it was hard to convince both the agency and client to produce a squirrel race instead of a TV spot, even if a squirrel race was the better, more strategic idea. There wasn’t the structure to bill a squirrel race. There wasn’t a way to make money on ideas that didn’t come with immense media buys or production mark-ups. The best ideas often died because the archaic advertising business model didn’t leave room for them to live. Bitches! So, we saw an opportunity in targeted creative ideas, because bigger agencies didn’t know what to do with them.

Wexley was started on the premise that it would be hard to define, and thus defined by our client’s needs rather than our own set of parameters. If anything, we’re a conglomeration of creative explorations. So we’ve heard buzz marketing! And digital media! And viral film makers! All that is true, really. But in the end, we just want to put good things in front of the right people and try and get an atomic, volcanic, apocalyptic reaction. In a good way.

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